Research Studies

• gemiusTraffic
• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusAccessibility
• gemiusAdHoc

Research Studies

Research studies provided by Gemius can be divided into the following groups:

Research on traffic on web sites and the popularity of Internet applications:

gemiusTraffic – a site-centric research study monitoring web sites usage and Internet user behavior analysis

gemiusAudience – a user-centric research study which constitutes a complex Internet audience measurement

Research on effectiveness of online advertising campaigns:

gemiusEffect – the most complete analysis of online advertising campaign performance consisting of three independent modules:

• gemiusDirectEffect – research on the direct response to your online advertising campaign which directly measures Internet user behavior
• gemiusBrandingEffect – determines the perceptive efficiency of an advertising campaign
• gemiusProfileEffect – a research study presenting the analysis of the socio-demographic profile of Internet users reached by a given online advertising campaign.

Web site insights

gemiusProfile – a research study on the socio-demographic profile of web site users

gemiusAccessibility – analysis of Internet connection quality

Other studies and products:

gemiusAdHoc – on-demand research designed for individual clients